One of the ways that companies promote their products is through advertising, whether it be on TV, radio, email, or on Web pages. Personally, I feel that this can be a good market strategy as long as the company is truthful in its claims for its product. However, companies sometimes try to attract consumers who are desperate to find a solution to a personal problem like loneliness, hair loss, or weight gain.
So, what do you do personally to understand whether an advertisement is actually telling the truth? How do you measure its accuracy? What are some of the most interesting or outrageous ads you have ever seen?
Share your ideas.
Here is one listening activity I created on my site on advertising:
- http://www.esl-lab.com/radio/radiord1.htm
Randall
Welcome to the ESL blog by the owner of www.esl-lab.com. Share ideas about learning English as a second or foreign language. Study abroad, ESL programs, accent reduction, ESL study Tips . . . Anything related to learning English and cultural understading!
Hello everyone.
ReplyDeleteThere is no comment,when I see this now.So,I will try to say something reasonable on this topic.
Usually,advertisements are witten with some techniques to make its readers or viewers buy products.The techniques are very sophisticated and urge us to buy something unnecessary without our considering.But they seem to have some traits.Makig us careless,urging,fearing for losing money,tacling our liking.
Not to spend money unnecessarily,I wait to buy anything,no matter how appealing it looks.
Hello everyone,
ReplyDeleteI think it's really hard to know if a company is being truthful in its claims for its products. One of the best ways to find out whether its products are reliable is to talk to someone who's bought them.
Best,
Bruno (BRA)
Usually the advertisements lead to mallacious websites that usually takes to loss of time.Well TV and Radio Ads are somewhat acceptable.But internet ads usually lead to fallacious websites that require you to enter your credit card number and get robbed in one way or other.They usually lead to porn websites due to which the attention of user is diverted.
ReplyDeleteI think, the TV creates too much spots, and the goals are just sell and get money. This make the people don't believe in the products.
ReplyDeleteHere in Mexico, Despite this, people buy this things and sometimes are unhealthy for they.
Hello everyone.
ReplyDeleteThere is no comment,when I see this now.So,I will try to say something reasonable on this topic.
Usually,advertisements are witten with some techniques to make its readers or viewers buy products.The techniques are very sophisticated and urge us to buy something unnecessary without our considering.But they seem to have some traits.Makig us careless,urging,fearing for losing money,tacling our liking.
Not to spend money unnecessarily,I wait to buy anything,no matter how appealing it looks.
Hi, Randall! I liked the commercial when I could realize that it was a carpet who (which?) was talking — a talking carpet and, more than that, a very talkative one!
ReplyDeleteI felt much confused with a multiple choice question numbered 2: ‘Who is speaking in the commercial?’ with three choices:
A. the salesperson
B. the carpet
C. the home owner
And it’s clear to anyone who is familiar with the English grammar rules when a question starts with ‘Who’, a human being is supposed to be thought, not a stuff! At first, I didn’t even suspect that it was a carpet talking in spite of its saying at the very beginning: “Hey you! This is your carpet speaking”.
In fact, the only one error I made in the assignment was choice A in Q2. I had to understand that the carpet was personified and considered to be a commercial personage.
As a matter of fact, I was excited about the commercial and I had learned some expressions:
• The kids track mud all over me…
• …the dog leaves a bunch of fur balls everywhere.
• …and your husband left a trail of potato chip crumbs from the sofa to the kitchen last night while watching the football game.
To understand if an advertisement is actually telling the truth, I ask those people who had already taken an advantage of a new brand. If they were left to be content, it’s one of the criteria I take into my consideration.
Answering your question, I can tell you that I’m a kind of conservative and give my preferences to all the brands in the market that have a high reputation.
Well, to be honest, I don't belive on these things that are shown the media. Because sometimes I got very attracted by the amazing advantage that they are showing, and you use their product, it is way worse than you expected. In Vietnam these happened a lot and government doesn't seem to do anything of it. Such a shame.
ReplyDelete